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Asian Paints & Birla White Putty
Asian Paints
Birla White Putty
Wood Finishes
Asian Paints
The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use and also offers Wall Coverings, adhesives, and services under its portfolio.
The company is also present in the Home Improvement and Decor segment and offers bath and kitchen products. The company also introduced lightings, furnishings, and furniture in its portfolio. In the Health and Hygiene segment, Asian Paints offers a range of Sanitizers and Surface Disinfectants.
Birla White
Birla White is a unit of UltraTech Cement Ltd. In the year 1988, Birla White commenced its production of white cement in India, and since its inception, Birla White has cemented its place as a market leader in the entire cement category. Birla White brand boasts an impressive portfolio of white cement-based surface finishing products, that not only enable exquisite interior design but also protects surfaces from weathering. The brand has constantly reinvented itself, by creating products that fulfil the needs of the ever-changing consumer attitude, and thus effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – a recognition that further assures that its products meet the safety, health, and environmental standards set by the European Union.
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